SafeEats
SafeEats
SafeEats
SafeEats is a smart supermarket kiosk that helps shoppers instantly check food safety based on medical conditions, allergies, or specific dietary needs.
SafeEats is a smart supermarket kiosk that helps shoppers instantly check food safety based on medical conditions, allergies, or specific dietary needs.
Project Type
Project Type
Smart Kiosk · HealthTech
Smart Kiosk · HealthTech
Tools
Tools
Google Forms · Figma · Figjam · ChatGPT
Google Forms · Figma · Figjam · ChatGPT
Role
Role
User Research · Interaction Design · Visual Design
User Research · Interaction Design · Visual Design
Timeline
Timeline
6 weeks
6 weeks
OVERVIEW
OVERVIEW
A smart kiosk for safer grocery shopping.
A smart kiosk for safer grocery shopping.
SafeEats was inspired by real conversations with older adults who shared how everyday food choices had led to serious health issues. Curious, I explored the link between packaged foods and health—and discovered that over 56% of diseases in India are tied to poor eating habits. Yet, food labels remain confusing, inaccessible, and often ignored.
SafeEats was inspired by real conversations with older adults who shared how everyday food choices had led to serious health issues. Curious, I explored the link between packaged foods and health—and discovered that over 56% of diseases in India are tied to poor eating habits. Yet, food labels remain confusing, inaccessible, and often ignored.
With 74 million diabetics, 35% of adults with hypertension, and a rise in allergies and specific diets like vegan, keto, and halal, it’s clear shoppers need better support.
With 74 million diabetics, 35% of adults with hypertension, and a rise in allergies and specific diets like vegan, keto, and halal, it’s clear shoppers need better support.
SafeEats is a smart in-store kiosk that bridges this gap. By scanning a barcode, users instantly get personalized safety feedback, clear ingredients breakdowns, and safer alternatives pulled out from real-time store inventory—making food choices faster, safer, and stress-free.
SafeEats is a smart in-store kiosk that bridges this gap. By scanning a barcode, users instantly get personalized safety feedback, clear ingredients breakdowns, and safer alternatives pulled out from real-time store inventory—making food choices faster, safer, and stress-free.
Challenge
Design a grocery shopping assistant that empowers users to instantly know if a food product is safe for their health.
Solution
SafeEats is a smart, in-store kiosk that lets shoppers scan any packaged food item to receive instant, personalized safety feedback. It streamlines decision-making with clear warnings, ingredient insights, and safer alternatives.
DISCOVER
DISCOVER
What’s stopping people from making safer food choices?
What’s stopping people from making safer food choices?
To understand how shoppers make safe food choices in supermarkets, I explored their real-world grocery habits using both quantitative and qualitative methods. This included a survey of 30+ participants (ages 25–65), in-depth interviews with 4 users facing various health challenges. I also analyzed existing food safety tools and apps to spot gaps and opportunities.
To understand how shoppers make safe food choices in supermarkets, I explored their real-world grocery habits using both quantitative and qualitative methods. This included a survey of 30+ participants (ages 25–65), in-depth interviews with 4 users facing various health challenges. I also analyzed existing food safety tools and apps to spot gaps and opportunities.
Key Takeaways
Small fonts and complex labels confuse elderly and visually impaired shoppers
Shoppers feel overwhelmed reading and comparing labels
Most food safety apps need smartphones and internet, making them inaccessible to older or low-tech users
Small fonts and complex labels confuse elderly and visually impaired shoppers
Shoppers feel overwhelmed reading and comparing labels
Most food safety apps need smartphones and internet, making them inaccessible to older or low-tech users
“Healthy” packaging often misleads, causing distrust in brands
Shoppers with allergies or medical conditions find it hard to filter products based on their unique needs
“Healthy” packaging often misleads, causing distrust in brands
Shoppers with allergies or medical conditions find it hard to filter products based on their unique needs
DEFINE
DEFINE
Identifying gaps in making safer food choices.
Identifying gaps in making safer food choices.
User surveys and interviews uncovered a clear opportunity: the need for an intuitive, real-time assistant that simplifies food label interpretation, empowers informed decisions, and makes grocery shopping safer and more confident.
User surveys and interviews uncovered a clear opportunity: the need for an intuitive, real-time assistant that simplifies food label interpretation, empowers informed decisions, and makes grocery shopping safer and more confident.
To ensure the solution addressed real and diverse user needs, I developed personas representing a broad spectrum of users. In addition, I crafted a focused problem statement and defined measurable success criteria to guide design decisions and evaluate the solution’s impact.
To ensure the solution addressed real and diverse user needs, I developed personas representing a broad spectrum of users. In addition, I crafted a focused problem statement and defined measurable success criteria to guide design decisions and evaluate the solution’s impact.
Problem Statement
Shoppers with dietary restrictions or medical conditions lack an easy, accessible way to verify if a product is safe for them—leading to confusion, anxiety, and potential health risks during grocery shopping.
Shoppers with dietary restrictions or medical conditions lack an easy, accessible way to verify if a product is safe for them—leading to confusion, anxiety, and potential health risks during grocery shopping.
Success Criteria
Comprehension: ≥90% of users understand whether a product is safe within 10 seconds of scanning
Trust & Confidence: ≥80% of users report increased confidence in their food choices post-interaction
Usage Frequency: Repeat usage by >50% of users during a 2-week pilot in-store
Comprehension: ≥90% of users understand whether a product is safe within 10 seconds of scanning
Trust & Confidence: ≥80% of users report increased confidence in their food choices post-interaction
Usage Frequency: Repeat usage by >50% of users during a 2-week pilot in-store
DEVELOP
DEVELOP
Designing a safer shopping journey.
Designing a safer shopping journey.
How might we empower shoppers with dietary or medical restrictions to instantly understand if a product is safe?
How might we empower shoppers with dietary or medical restrictions to instantly understand if a product is safe?
To explore this, I began sketching key interactions that would allow users to check food safety quickly and confidently. These early concepts shaped a focused user flow centered on three actions: scanning a product, receiving clear alerts, and discovering safer alternatives.
To explore this, I began sketching key interactions that would allow users to check food safety quickly and confidently. These early concepts shaped a focused user flow centered on three actions: scanning a product, receiving clear alerts, and discovering safer alternatives.
Using Figma, I built a mid-fidelity prototype and conducted usability testing with 3 users. The feedback confirmed that the flow felt intuitive—users were able to navigate the screens and understand key features instantly, without needing assistance.
Using Figma, I built a mid-fidelity prototype and conducted usability testing with 3 users. The feedback confirmed that the flow felt intuitive—users were able to navigate the screens and understand key features instantly, without needing assistance.
REFINE
REFINE
Designing for clarity, confidence, and care.
Designing for clarity, confidence, and care.
With a solid foundation in place, I moved on to high-fidelity design by first establishing a visual identity that feels friendly, trustworthy, and accessible, especially for older users.
With a solid foundation in place, I moved on to high-fidelity design by first establishing a visual identity that feels friendly, trustworthy, and accessible, especially for older users.
Drawing inspiration from the calm, user-centric interfaces common in health and wellness apps, the UI adopts a clean, minimal aesthetic with high legibility and intuitive cues. This approach creates a confident, user-first experience that empowers safer food choices.
Drawing inspiration from the calm, user-centric interfaces common in health and wellness apps, the UI adopts a clean, minimal aesthetic with high legibility and intuitive cues. This approach creates a confident, user-first experience that empowers safer food choices.
Typography
Baloo was used for headings to create a warm, approachable feel with an Indian touch—adding personality and cultural relevance
Manrope was chosen for body text for its modern, geometric structure and excellent on-screen readability
Baloo was used for headings to create a warm, approachable feel with an Indian touch—adding personality and cultural relevance
Manrope was chosen for body text for its modern, geometric structure and excellent on-screen readability
Colors
A vibrant green as primary color representing health, safety, and natural freshness—used to anchor trust in core actions and indicators
A warm amber as secondary color that adds energy and draws attention to key highlights
A vibrant green as primary color representing health, safety, and natural freshness—used to anchor trust in core actions and indicators
A warm amber as secondary color that adds energy and draws attention to key highlights
SOLUTION
SOLUTION
A smarter, safer way to shop for food.
A smarter, safer way to shop for food.
SafeEats is your personal food safety assistant right inside the supermarket. It helps users—especially those with health conditions or dietary needs—instantly know if a product is safe to consume. With barcode scanning, clear alerts, and safer alternatives, SafeEats takes the guesswork out of grocery shopping and builds confidence at every aisle.
SafeEats is your personal food safety assistant right inside the supermarket. It helps users—especially those with health conditions or dietary needs—instantly know if a product is safe to consume. With barcode scanning, clear alerts, and safer alternatives, SafeEats takes the guesswork out of grocery shopping and builds confidence at every aisle.
Problems Solved
Helps users quickly check if a product is safe based on their health or dietary needs
Suggests safer alternatives from the store’s existing inventory
Helps users quickly check if a product is safe based on their health or dietary needs
Suggests safer alternatives from the store’s existing inventory
Makes food labels easier to understand with clear, readable insights
Supports multiple languages and audio for accessibility
Makes food labels easier to understand with clear, readable insights
Supports multiple languages and audio for accessibility
