BAM
BAM
BAM
Designing a landing page for a Shariah-compliant group investing platform, built to educate, inspire confidence, and drive early signups from admin users.
Designing a landing page for a Shariah-compliant group investing platform, built to educate, inspire confidence, and drive early signups from admin users.
Project Type
Project Type
Landing Page · Fintech
Landing Page · Fintech
Tools
Tools
Figma · ChatGPT · Framer
Figma · ChatGPT · Framer
Role
Role
Visual Design · No-Code Web Development
Visual Design · No-Code Web Development
Timeline
Timeline
1 week
1 week
OVERVIEW
OVERVIEW
Designing for trust, clarity, and early conversion
Designing for trust, clarity, and early conversion
Baith Amwaal (BAM) is a faith-driven fintech startup founded by a group of friends in the UAE. It’s a Shariah-compliant group investing platform built for families and trusted communities to grow wealth together—ethically and transparently. As part of the founding team, I led the design of BAM’s first landing page. The product is still in development, but the objective was clear: establish trust within seconds, communicate BAM’s purpose with clarity, and convert curious visitors into early waitlist signups.
Baith Amwaal (BAM) is a faith-driven fintech startup founded by a group of friends in the UAE. It’s a Shariah-compliant group investing platform built for families and trusted communities to grow wealth together—ethically and transparently. As part of the founding team, I led the design of BAM’s first landing page. The product is still in development, but the objective was clear: establish trust within seconds, communicate BAM’s purpose with clarity, and convert curious visitors into early waitlist signups.
To resonate with our primary audience—faith-conscious users and group leaders (MAL Admins)—the design needed to strike a balance between professionalism and warmth, fintech simplicity and Islamic values, modern UI and community-driven purpose.
To resonate with our primary audience—faith-conscious users and group leaders (MAL Admins)—the design needed to strike a balance between professionalism and warmth, fintech simplicity and Islamic values, modern UI and community-driven purpose.
Challenge
Build a trust-first landing page that clearly communicates BAM's core value proposition, showcases key features and how it works, builds credibility and faith-alignment, and ultimately converts visitors into early waitlist signups.
Solution
A clean, modern landing page that introduces BAM with clarity, warmth, and professionalism. The layout is thoughtfully structured to highlight what BAM is, how it works, and why it can be trusted—building confidence within seconds. A free “Halal Investing 101” guide serves as a lead magnet, offering immediate value and encouraging early waitlist signups.
DISCOVER
DISCOVER
Understanding the users, the mission, and what earns trust.
Understanding the users, the mission, and what earns trust.
Before designing the BAM landing page, I focused on understanding the users—faith-conscious families and group leaders (MAL Admins)—and what would drive them to sign up early. This meant going beyond visuals to examine what builds trust, clarity, and motivation in a faith-aligned fintech product.
Before designing the BAM landing page, I focused on understanding the users—faith-conscious families and group leaders (MAL Admins)—and what would drive them to sign up early. This meant going beyond visuals to examine what builds trust, clarity, and motivation in a faith-aligned fintech product.
I reviewed Islamic finance platforms, explored onboarding flows of similar ethical finance tools (like Wahed. Sarwa, and Zoya), and interviewed BAM’s founder to align on tone, vision, and user mindset. I also developed assumptions around user behavior, especially for first-time investors who may be new to digital tools.
I reviewed Islamic finance platforms, explored onboarding flows of similar ethical finance tools (like Wahed. Sarwa, and Zoya), and interviewed BAM’s founder to align on tone, vision, and user mindset. I also developed assumptions around user behavior, especially for first-time investors who may be new to digital tools.
Key Takeaways
The primary users are MAL Admins — typically trusted, middle-income family members aged 25–45, responsible for managing pooled funds.
Users need to understand what BAM is, how it works, and why it’s halal—all within the first 10 seconds.
The page had to build trust instantly, using testimonials, clear process steps, and transparent language.
The primary users are MAL Admins — typically trusted, middle-income family members aged 25–45, responsible for managing pooled funds.
Users need to understand what BAM is, how it works, and why it’s halal—all within the first 10 seconds.
The page had to build trust instantly, using testimonials, clear process steps, and transparent language.
Early visitors may be skeptical or cautious—so tone and visuals had to feel caring, respectful, and professional.
A free lead magnet (“Halal Investing 101”) would help educate users and nurture interest post-signup.
Simplicity and mobile responsiveness were crucial, especially for less tech-savvy group leaders browsing on the go.
Early visitors may be skeptical or cautious—so tone and visuals had to feel caring, respectful, and professional.
A free lead magnet (“Halal Investing 101”) would help educate users and nurture interest post-signup.
Simplicity and mobile responsiveness were crucial, especially for less tech-savvy group leaders browsing on the go.
DEFINE
DEFINE
A meaningful product held back by low awareness and trust gaps.
A meaningful product held back by low awareness and trust gaps.
While BAM promises a breakthrough in Shariah-compliant group investing, its story was unknown—and in early MVP stages, trust and clarity mattered more than features. Without a live product, the landing page had to do the heavy lifting: educating users, building confidence, and nudging action.
While BAM promises a breakthrough in Shariah-compliant group investing, its story was unknown—and in early MVP stages, trust and clarity mattered more than features. Without a live product, the landing page had to do the heavy lifting: educating users, building confidence, and nudging action.
To guide the design, I crafted a user persona centered around MAL Admins (trusted family group leaders), developed a focused problem statement, and aligned on success metrics tailored to BAM’s early-stage goals.
To guide the design, I crafted a user persona centered around MAL Admins (trusted family group leaders), developed a focused problem statement, and aligned on success metrics tailored to BAM’s early-stage goals.
Problem Statement
BAM’s early users lacked a clear understanding of what the platform does, how it aligns with Islamic values, and why they should trust it—leading to hesitation, missed sign-ups, and poor first impressions.
BAM’s early users lacked a clear understanding of what the platform does, how it aligns with Islamic values, and why they should trust it—leading to hesitation, missed sign-ups, and poor first impressions.
Success Criteria
Clarity of Concept: ≥85% of users understand BAM’s purpose within 10 seconds (first impression test)
Sign-Up Rate: At least 20% of visitors submit the waitlist form
Engagement: Scroll depth increases to 70%+ on mobile and desktop
Clarity of Concept: ≥85% of users understand BAM’s purpose within 10 seconds (first impression test)
Sign-Up Rate: At least 20% of visitors submit the waitlist form
Engagement: Scroll depth increases to 70%+ on mobile and desktop
DEVELOP
DEVELOP
A clear, trustworthy design that reflects BAM’s purpose.
A clear, trustworthy design that reflects BAM’s purpose.
How might we design BAM’s landing page to quickly earn trust, explain its Shariah-compliant investing model, and guide curious users toward early sign-ups—without overwhelming them?
How might we design BAM’s landing page to quickly earn trust, explain its Shariah-compliant investing model, and guide curious users toward early sign-ups—without overwhelming them?
The solution: a landing experience that feels both professional and caring, designed to meet users where they are—faith-first families seeking financial clarity, not jargon. The design system pairs calm, modern visuals with reassuring language and intuitive flow.
The solution: a landing experience that feels both professional and caring, designed to meet users where they are—faith-first families seeking financial clarity, not jargon. The design system pairs calm, modern visuals with reassuring language and intuitive flow.
REFINE
Designing for clarity, confidence, and calm faith-aligned trust.
Designing for clarity, confidence, and calm faith-aligned trust.
With the content and structure in place, I focused on high-fidelity design that reflects BAM’s values—trust, transparency, and Shariah compliance. The visual identity needed to feel professional yet welcoming, especially for family-oriented users and first-time investors.
With the content and structure in place, I focused on high-fidelity design that reflects BAM’s values—trust, transparency, and Shariah compliance. The visual identity needed to feel professional yet welcoming, especially for family-oriented users and first-time investors.
Inspired by fintech and ethical finance platforms, the UI balances clean, modern layouts with subtle spiritual cues. The result is a design that feels clear, reassuring, and built for real people—not financial elites.
Inspired by fintech and ethical finance platforms, the UI balances clean, modern layouts with subtle spiritual cues. The result is a design that feels clear, reassuring, and built for real people—not financial elites.
